ZenithOptimedia downgrades 2011 global ad spend forecast to 3.6%
The forecast for global advertising spend in 2011 has been downgraded by ZenithOptimedia from 4.1% to 3.6%, as a result of the slow economic recovery.The forecast has also highlighted continued fears...
View ArticleDunelm the sponsor for new channel ITV Encore
ITV Encore, the new pay channel from the broadcaster set to launch later this month, has announced that it will be sponsored by Dunelm.The broadcast sponsorship package was negotiated by ITV Commercial...
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Five reasons I love Cannes Lions: Tom Cijffers, MD, Zenith Optimedia UK
It's nearly that time of year again, when the most senior of agency bosses desert their offices for the wine and wonder that is the South of France. The Cannes Lions attract everyone who is anyway in...
View ArticleTelefónica hands ZenithOptimedia £200m European media account
Telefónica has appointed ZenithOptimedia to handle its £200m European media account following a competitive pitch.The Publicis-owned agency was up against agencies from Dentsu Aegis, Havas and WPP...
View ArticleFX Networks hands media account to Zenith
FX Networks has appointed Zenith to handle media for its FX, FXX, FXM and FXNOW brands. The first launch that Zenith will manage will be for American Horror Story: Freak Show in October.Stephanie...
View ArticleiProspect hires MediaCom’s Martin Vinter as head of bought media in raft of...
Denstu Aegis Network’s performance agency iProspect has appointed former MediaCom digital chief EMEA Martin Vinter as head of its bought-media team, amidst a raft of senior hires.Vinter will head up...
View ArticleJohn Frieda tests Instagram advertising as it looks to reshape digital activity
Hair care brand John Freida has launched an Instagram campaign as it looks to reshape its digital media activity and take a consumer centric approach. The campaign marks the first time a haircare brand...
View ArticleGlobal newspaper consumption drops 25% between 2010 & 2014
The average time global consumers spent reading newspapers shrank by 25.6 per cent between 2010 and 2014, according to research from Zenith Optimedia.The ‘Media Consumption Forecasts’ report surveyed...
View ArticleInternet will be biggest advertising medium in third of global ad market by 2017
A new advertising expenditure forecast from Zenith Optimedia has predicted that in 2017 the internet will become the biggest advertising medium in 12 key markets with mobile contributing 70 per cent of...
View Article2016 to be the year global mobile advertising overtakes newspapers
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016.A Zenith Optimedia study claims mobile...
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